Your Trusted Partner in Southeast Asia
The truth about expanding into Asia:
Everyone promises to help. Few actually can.
Local partners sound convincing — until the deal falls apart.
Consultants show up with PowerPoints — then disappear when you need real answers.
Cultural misunderstandings cost you time, money, and credibility.
You need someone you can trust. Someone who understands your world and operates in theirs.
That’s exactly what we provide.
Who we serve
European Business Leaders Expanding Into Southeast Asia
Specifically:
Mid-sized companies (€50M-500M revenue) entering new markets
Family offices seeking discreet investment opportunities
Private equity firms conducting due diligence on regional deals
Executives and boards navigating high-stakes negotiations
Geographic Focus:
We serve clients across Europe, with particular expertise in German-speaking markets (Germany, Austria, Switzerland) and Italy.
Where We Operate:
Based in Bangkok, Thailand — with coverage across Southeast Asia.
THE CHALLENGE YOU FACE
Why Smart Leaders Struggle in Asia
It’s not your strategy. It’s the execution gap:
„Everyone says yes — but nothing happens.“
You think you have agreement. Weeks later, you realize the meeting meant something completely different.
„We can’t tell if this partner is serious.“
They promise everything. But are they capable? Connected? Or just telling you what you want to hear?
„Our European approach isn’t landing.“
Direct communication that works in Frankfurt feels aggressive here. Patience that works here feels like weakness back home.
„We need a second opinion — but can’t show uncertainty.“
As a leader, you can’t admit confusion. But you know something feels off and need someone to tell you the truth.
„Advisors have conflicts of interest.“
Local consultants represent the partners they’re introducing. Western consultants send junior staff who’ve never done a deal.
Sound familiar?
Our Solution
Strategic Intelligence + Discreet Representation
We don’t just advise from a distance.
We stand by your side — before, during, and after the moments that matter.
How We Work
Phase 1: PRE-ENGAGEMENT INTELLIGENCE
Before you arrive or commit to anything, we provide:
Partner Due Diligence
Is this company/person credible?
What’s their real reputation locally?
What are the hidden risks nobody mentions?
Cultural & Business Context Briefing
What do you need to know that Google won’t tell you?
How should you present yourself and your proposal?
What are the unspoken expectations?
Strategic Planning Session
What’s the real objective of this meeting/deal?
What’s your walk-away point?
How do we position you for maximum leverage?
Deliverable: You walk in prepared, confident, and with realistic expectations.
Phase 2: IN-MEETING REPRESENTATION
We accompany you to critical meetings, negotiations, and site visits.
Real-Time Cultural Interpretation
What was actually just said vs. what it sounded like?
Are they agreeing, delaying, or politely declining?
What signals are you missing?
Strategic Communication Support
Balancing European directness with Asian relationship-building
Asking the questions you can’t ask directly
Reading the room and adjusting strategy in real-time
Professional Representation
We represent your interests with the gravitas and cultural fluency the situation demands
You’re never navigating alone
Deliverable: You make informed decisions in the moment, not regretful ones later.
Phase 3: POST-MEETING ANALYSIS & EXECUTION
After the meeting, the real work begins.
Honest Debrief
What really happened in that room?
Should you move forward, renegotiate, or walk away?
What are the next steps — and the pitfalls?
Follow-Up Strategy
How do you maintain momentum without appearing desperate?
What communication is expected (and what would be a mistake)?
Timeline management across cultural expectations
Ongoing Advisory
As the relationship develops, we remain your strategic sparring partner
Course corrections before small issues become big problems
Deliverable: Clear path forward and continued confidence in your decisions.
What Makes Us Different
1. We Have No Conflicts of Interest
- We don’t take commissions from introductions
- We don’t represent local partners
- We don’t benefit if you make a bad deal
We work exclusively for you.
Your success is our only incentive.
2. We Understand Your World
We’re not „Asia experts“ trying to sell you consulting packages.
We’ve spent 25 years working with European CEOs, boards, and executives.
We know how you think. We speak your language. We understand your pressures.
Now we operate here — where you need someone who bridges both worlds.
3. Senior-Level Experience Only
You don’t get a junior consultant with a template.
You work directly with Claudia Scheffler-Perrone — someone who has:
4. Absolute Discretion
Many of our clients are:
- In competitive situations where confidentiality is critical
- Exploring opportunities they can’t discuss publicly
- Navigating sensitive negotiations
Discretion isn’t a feature. It’s foundational to how we operate.
Our Services
Market Entry Advisory
For companies entering Southeast Asian markets for the first time.
What we provide:
- Market landscape and opportunity assessment
- Partner identification and vetting
- Cultural adaptation strategy
- Phased entry roadmap
Deal Support & Due Diligence
For investors, PE firms, and acquirers evaluating opportunities.
What we provide:
- On-the-ground intelligence beyond financial data
- Management team assessment and cultural fit
- Risk identification (reputational, political, operational)
- Negotiation strategy and support
Executive Representation
For senior leaders conducting high-stakes meetings, negotiations, or relationship-building.
What we provide:
- Pre-meeting strategic briefings
- In-meeting accompaniment and real-time support
- Post-meeting analysis and follow-up strategy
- Ongoing advisory as relationships develop
Network Access & Relationship Building
For clients who need vetted introductions to decision-makers.
What we provide:
- Access to our curated network of business leaders, government officials, and industry experts
- Strategic introduction facilitation
- Relationship management guidance
Investment
Our advisory services are customized to each client’s specific needs.
Engagement models:
- Project-based: Defined scope and timeline
- Retainer: Ongoing strategic advisory and on-call support
- Deal-specific: Support through a specific transaction or negotiation
Pricing: Based on scope, complexity, and duration.
Contact us for a confidential consultation and proposal.
Client Results
„Claudia saved us from making a €2M mistake. The partner looked perfect on paper — her on-the-ground intelligence revealed issues we never would have found. Worth every euro.“
— CEO, German Manufacturing Company
„Having someone who understands both European business culture and Asian relationship dynamics was invaluable. She helped us navigate negotiations that would have collapsed without her.“
— Family Office Principal, Switzerland
„Not just advisory — she was in the room with us, reading signals we couldn’t see. That real-time cultural interpretation made the difference between a good deal and a great one.“
— Managing Director, Italian Investment Firm
About Your Advisor
Claudia Scheffler-Perrone
Founder & Principal Advisor
With over 25 years advising CEOs, boards, and top athletes across Europe, Claudia brings unparalleled experience in leadership development, crisis communication, and cross-cultural business strategy.
Professional Background:
- BAFA-certified Business Coach
- Trained at ILM Institute of Leadership and Management (London)
- Former political advisor and crisis communications specialist
- University lecturer in communication and leadership (Hochschule Fresenius, Germany)
- Fluent in German, Italian, and English
Why Bangkok:
After decades working across Europe, Claudia recognized that the most critical business opportunities — and the biggest execution gaps — were in Asia. She positioned herself in Bangkok to provide European leaders with what they need most: someone who understands their world and operates in this one.
What clients value most:
- Direct, honest communication
- Deep understanding of European business culture
- Proven experience with high-stakes situations
- Absolute discretion and loyalty
Ready to Explore Working Together?
Next Steps:
1. Schedule a confidential consultation (30 minutes, complimentary)
We’ll discuss your specific situation, challenges, and objectives — and determine if we’re the right fit.
2. Receive a customized proposal
Based on our conversation, we’ll outline a clear scope, approach, and investment.
3. Begin engagement
Once aligned, we move quickly. Your timeline is our priority.